Shadeshares is the long-time dream of Finnish technology entrepreneur Jan-Erik Westergård and his Kenyan wife Veronica. During their visits in Kenya and after meeting the local slum youth they wanted to start something purposeful to help these youngsters improve their lives through education and work. In 2017, a group of Finnish entrepreneurs joined Jan-Erik and Veronica and Shadeshares was established. 


We make our world a better place one pair of Shadeshares at a time. Globally and locally!” 


As the name suggests, Shadeshares is all about sharing. 30% of the sunglasses’ sales price is channelled to do good in Kenya and Finland.

Our international cooperation partner is World Vision. 20% of every pair of sunglasses sold is directly spent on supporting the professional education and employment of young people living in the Kariobangi & Korogocho slums.

In addition, 10% of the sunglasses’ sales price is donated to a Finnish charity. At the moment, the supported Finnish charities include for example FightBack ry, the Mannerheim League of Child Welfare’s Helpline for children and youth, HOPE ry, Icehearts , the Children and Youth Foundation’s initiative GLOW, The Finnish Association for Mental Health Sekasin 24/7 Chat and the Tampere Conservatory’s scholarship programme.

With each new country Shadeshares enters this 10% portion will be channelled to that country’s domestic charities.

“One pair sold, one tree planted.”

One of our core values is to become a zero carbon footprint company. In January 2019 we started our tree planting project in Oyugis village, Kenya. As a company we plant one tree for each Shadeshares sunglass pair sold. We also offer our tree planting packages to B2B and B2C side. We cooperate with Kenya Forest and local operators, who plant, nurture and guard the trees.