Conductor Santtu-Matias Rouvali has chosen to direct 10% of the sales of his branded Shadeshares sunglasses to the Tampere Conservatoire's scholarship programme. The scholarships help young talented musicians pursue their musical career that may even become a profession for them one day. Known for its unique character, the Tampere Conservatoire is a high-quality institute that offers vocational basic education in the fields of music and dance, as well as basic and early education in arts. With its versatile nationwide and international activities, the institute provides an excellent setting for life-long hobbies related to music and dance.

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